Digital deception decoded for e-commerce services

In today’s digital landscape, subtle yet misleading tactics—known as dark patterns—are commonly used by online platforms to manipulate user behaviour. From hidden costs to deceptive urgency, these tactics undermine user trust and can lead to regulatory repercussions.

To counter this, the Department of Consumer Affairs introduced the Guidelines for Prevention and Regulation of Dark Patterns, 2023, ensuring transparency, fairness, and accountability in digital interactions. These guidelines protect consumer interests across all platforms, sellers, and advertisers in India.

Common dark patterns & their impact

  • False urgency: Misleading scarcity tactics to push immediate purchases.
  • Basket sneaking: Adding extra items at checkout without user consent.
  • Confirm shaming: Using fear or guilt to persuade users into a purchase.
  • Bait & switch: Promoting one outcome but delivering another.
  • Drip pricing: Revealing costs only after purchase confirmation.

At Grant Thornton Bharat, we help businesses ensure regulatory compliance, eliminate deceptive practices, and build consumer trust. Our expert services include digital platform audits, policy reviews, sentiment analysis, actionable recommendations, and industry benchmarking to drive ethical and sustainable growth.

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